All businesses are expected to grow their existing customer base by actively enticing new ones to try their products or avail of their services and turn them into loyal patrons. It seems easy enough, but operationalizing it can be especially challenging. Thankfully there are now local SEO companies that can help local businesses get new business to expand their customer base.
It is one thing to have patrons who will never abandon you. However, local businesses should also not be content on merely keeping these loyal patrons in their fold. They should also strive to look for other customers utilizing a variety of legal and proven techniques to get new business. This is the key to growing one’s business especially in a very competitive marketplace.
The good thing is that you don’t have to face this challenge alone. Local SEO services agencies can share with you their expertise in attracting more customers and growing your business.
Local SEO companies can help you build a more credible and more responsive social media business profile that will leverage on the wide reach of social media networking platforms. While certain social media platforms today are embroiled in data privacy issues, one cannot discount the fact that there are billions of people all around the globe using at least one of a hundred or so social media platforms. Having your local business presence in at least five of these networking platforms can help you grow your business.
The principle is quite simple. If you still believe in word-of-mouth marketing, this is what social media marketing really is, albeit performed in a digital platform and a virtual environment. Instead of people verbally telling other people of their experiences, they do it on social media sites. They share videos and images of the products that they have tried or even create stories and cite articles on services that they have availed of. Social media platforms have become the principal avenue upon which potential customers can learn about small and local businesses, spread or shared by those who have already made contact with the business.
Typically a potential customer visits your site, likes what he or she sees, and purchases or avails of your products and/or services. Because of his or her delight in the experience, this customer will have the tendency to share his or her experiences on social media platforms where everyone the person is connected with can see those posts. Let us say that person has about 1,000 friends and 10% of them will be naturally curious to experience for themselves what their ‘friend’ was able to experience from your business.
Now you have 100 potentially new customers. Let us say further that out of this 100 ten will eventually avail of your product or service. So you now have an additional 10 customers whom you can turn into loyal patrons. Each of these 10 customers will share their experiences with their social media contacts and the cycle is repeated. This is how you grow your business.
The key here is to create content that is specifically for social media so that people on such platforms will easily recognize you. However, one has to understand that the main purpose of social media is to interact with people and not really to sell your products. That is why local SEO companies can help you create a more meaningful social media marketing platform so you don’t overstep the boundaries of social responsibility.
The landing pages of your website will have to be optimized, too. Your social media business profile is just a link to your business. As such making sure that everyone who ever visits your website will have a very pleasant experience is also crucial. You clearly don’t want them going back to their social media account and share their negative experiences with your site.
Local SEO companies can also help you establish your reputation in the world of search engines. This can work well with social media marketing to help you expand your business by growing your customer base.
There are actually a lot of things that a local search engine service agency can provide to help you generate new business. In a nutshell, they help you increase your business’ visibility in the World Wide Web across a variety of platforms.
