For most consumer businesses today, it is a must to do internet marketing to reach more of their customers and prospects. Success in online strategies, however, require specific skills that have to do with attracting customers, engaging them in conversations and interactions, and influencing purchase decisions. Ultimately, these actions will lead to more revenues and a bigger customer base.
Check your skills inventory for the following:
Writing, whether it is for a quick announcement or a full blown corporate profile, you need a good writer who can write good content. You need the skill to give life to words. You don’t necessarily need a writer with an extensive vocabulary or one who waxes poetic prose. You need someone who can make your audience feel what you are saying in your written content, someone who can put the voice and personality of your brand into your posts, blurbs, articles, etc..
Graphic Design. The online world is highly visual. That’s why you cannot ramble on with lengthy text. To start with, you need to captivate your audience with your overall look and vibe. Then, you need to visually pull them towards your content and keep them there long enough to watch, read, or listen. The skill to creatively present and convey highlights about your company, products, and services is what you want to look for.
Number Sense. internet marketing does not only require creativity. Unfortunately for those who do not like numbers, there is a bit of math involved here. You need the skill to analyze the figures and metrics to determine if your campaigns are effective. There are tools to help you make sense of your analytics and guide you in your business and marketing decisions.
Time Management. Timing is another critical factor in internet marketing. You have to catch your audience and feed them information at the right time. But, you have to guard against âobsessingâ over your campaigns and watching online activity 24/7. Remember that time is also an important (and expensive) resource that you should spend wisely. This skill is needed in planning and managing the time that you spend on your online marketing activities.
You may not have (or be strong in) all of these and you do not have to be. These days, there are a lot of skilled professionals and freelancers that you can hire or collaborate with. Budget is not much of an issue too because the price spectrum is broad. For instance, for your graphic design, hiring a talented student for a quick gig would be cheaper than going to a full-service graphic design studio. Whether you rely on your own capabilities or hire professionals, the right skills set operating in a well-planned and coordinated internet marketing strategy could propel your business to faster and more sustainable growth.